The government has been aware of pirating movies and music since the beginning of the internet. Even though there are “warnings” against pirating, people are still doing it. People are more afraid of downloading a virus unto their computer than they are of what the government could do. If the government wants to get Americans to stop downloading music or movies for free they are going to take larger steps in order for a change to occur.
One idea is to create heavier punishments. Like I said before, when people are downloading music or movies from the internet, they are more worried about downloading a virus than what the government could do. If the government was able to monitor more, and give people a warning and charge them a fee, people would be scared. They might even be scared out of downloading forever.
Another idea is convicting people through an emotional message. We talked in class about how people become emotionally attached. When they do feel emotional connected they will share a link or become involved in whatever message they see. The government could create a video or ad campaign that has a touching message. If you are going to make a video or campaign have a celebrity or multiple celebrities endorsing this idea with their personal stories. People are going to respect a popular artist or actor more than an average person telling them not to illegally downloading.
And lastly, give consumers want they want. Don’t price music or movie at a high price. The government should promote apps like Spotify, where you can download any song and unlimited downloads with a small fee each month. I feel much better about spending a little money a money on that than spending $1.29 per song on iTunes or downloading illegally. Artists should be encouraged by the government to put their money on Spotify because they still make money from it. For example, my friends are passing around the new Taylor Swift album that they have all copied from one friend because Taylor took all of her music off Spotify. Give people another option to buying a cd or downloading illegally.
I love your idea about having the government just promoting music services like Spotify. If consumers have cheaper options for obtaining music they are less likely to illegally download music for free. The promotion of other options is a good idea without the government being too harsh.
ReplyDeleteHayley,
ReplyDeleteI think your right if companies would reduce the cost of music by the song, then piracy maybe wouldn't happen as much. I also agree that the government if it were really serious about piracy then it maybe should enforce more penalties .