Convergence Culture.
- What is the author's understanding of convergence culture?
Is the flow between multiple media platforms. In this article by Henry Jenkins, it says “n the world of media convergence, every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms.” It is the way consumers understand a brand or product based off little bits and pieces they have gathered through the media.
2. What is creative engagement? AND 3. How are the participators engaging?
The way I understood it, creative engagement has been caused because of the way consumers react to the media. They have learned something are in return are going to act. For example, Henry described the way consumers react to popular shows like American Idol and Survivor. These shows are fan based - viewers must get involved. For Survivor, viewers are so hooked they need to know what will happen next week so they try and find out, which can lead to spoilers. With American Idol, viewers are no longer watching commercials so they have had to improvise advertising. They do so but extreme product placement and sponsors - like CocaCola or Ford. It’s all because of a reaction to a medium. Which has now lead to participation which is creative engagement.
